TODAY'S CLIPPING

Perry Valkenburg newly appointed President of TBWA\Europe, talks to Campaign Magazine about his thoughts on the role.

ROCK SHOW (LITERALLY)

... at the Subway Gallery in London.

iPHONE

Steve Jobs\Apple (TBWA's global client) has presented yesterday the long-expected "iPhone" at the Macworld Expo in San Francisco.

The convergence of media apllications has never been so sexy and desired: mobile phone + widescreen iPod with touch controls + internet communications device ... all in the palm of your hand.

"GLOBAL AGENCY OF THE YEAR"

ADWEEK has selected TBWA as "Global Agency of the Year".
According to the magazine: "The Network has pulled together to post impressive growth and produce stellar creative.

"BILLY" vs GOD

According to an article published by Der Spiegel, the Swedes seem to trust more on IKEA than the Church.

"What do Volvo, Ericsson, Saab and IKEA have in common? The people of Sweden have more faith in them than in the church."

Ok it may sound a common place to state this, but more than ever brands are becoming themselves on truly "identity lighthouses", competing sometimes with the values (ex: trust, belonging, security, simplicity) preached by other social institutions. When these institutions fail, brands seem to partially fill in their role.

I-YOU-WE ... CAN!

"Time's Person of the Year: You"
In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter.

"HOLIDAY PARTY"

The X-mas party invitation from our colleagues at TBWA\Chiat\Day, NY.

TBWA YOUNG BLOODS

TBWA\Young Bloods Germany aqui.

WE'RE SHORTLISTED

We have 2 campaigns shortlisted in El Ojo IberoAmerica 2006.

Check them out:
\\ Minipreço \\ Film "Heads"
\\ PlayStation Portable \\ Press "Racing Flag"

TBWA WITH GREENPEACE

Our Argentinian colleagues from Savaglio\TBWA will be partnering up with Greenpeace International in order to develop their global brand indentity and communication.

THE "iPOD KILLER"?

Zune, Microsoft's wannabe “iPod killer” is not available in the market, yet. Nevertheless, Zune is already generating some spontaneous "word-of-mouse" on YouTube.

The video in question was already viewed more than 128 thousand times and counts with more than 100 comments/insights regarding the future capabilities of Microsoft's Zune.

Well, we still believe in our Brand.

BLOGGING FROM TORONTO

Here.

MONGOL RALLY

The challenge: Drive from London to Ulaan Bataar, Mongolia in an old Nissan Micra whithout any kind of mechanical help or moral support.

Mark McGinn from TBWA\London is one of the challengers spending the last weeks trying to arrive in Ulaan Bataar, all in the name of charity and adventure.

The journey blogged -- here

TODAY'S CLIPPING

"The Academy of Motion Picture Arts and Sciences has appointed TBWA\Chiat\Day, LA,
as its agency of record for the 79th Annual Academy Awards (Oscar) telecast next February."

in PR Newswire

BOARDS FESTIVAL

Boards Festival Report Card

TBWA\awards + work recognition:

* Top 10 Global Agencies: #1 TBWA\
* Top 10 Agency Offices, North America: #2 TBWA\Chiat\Day, San Francisco
* Top 10 Agency Offices, North America: #6 TBWA\Chiat\Day, New York
* Top 10 Creative Directors: #3 Chuck McBride, TBWA\Chiat\Day, San
Francisco
* Top 10 Creative Directors: #8 Joe Kayser, TBWA\Chiat\Day, San Francisco
* Top 10 Agency Producers: #4 Jennifer Golub, TBWA\Chiat\Day, San Francisco
* Top 10 Agency Producers: #10 Chuthrat Chingduang, TBWA\Thailand
* Top 10 Copywriters: #4 Chuck McBride, TBWA\Chiat\Day, San Francisco
* Top 10 Copywriters: #9 Jureeporn Thaidumrong, TBWA\Thailand
* Top 10 Art Directors: #4 Joe Kayser, TBWA\Chiat\Day, San Francisco
* Top 10 Art Directors: #9 Jureeporn Thaidumrong, TBWA\Thailand

INTERNET KILLED THE TV STAR

According to a recent study from McKinsey & Company pointed out by Advertising Age the "selling power" of TV is declining, loosing ground to (today) non-traditional media like the Internet.

- "by 2010, traditional TV advertising will be one-third as effective as it was in 1990".

Teens turn from TV
"Thank a combination of older technologies such as cable, PC computers, cellphones, CD players, VCRs, game consoles and the internet, along with more recent ones - PDAs, broadband Internet, digital cable, home wireless networks, MP3 players, DVRs and VOD-- for those changes. And teens foretell an even more radical shift in future media consumption, the report points out: They spend less than half as much time watching TV as typical adults do. Teens also spend 600% more time online, surfing the web."

PARIS, AGAIN ...

TBWA Paris on the top ranking of agencies at CannesLions

According to the website Adlatina.com the office of TBWA\Paris is again on the top ranking of the most awarded agencies at the 53th edition of the Cannes Festival with:

-- 2 Gold Lions; 4 Silver Lions, 3 Bronze Lions and 10 campaigns on the shortlist.

"LA MEJOR"

If "Portugal's especial edition" of Latin Spots says so ...

"SOCCERNOMICS"

[Click on image to see it bigger]

"The world economy will benefit most from an Italian victory at the football World Cup in June/July, according to ABN AMRO's economists in their Soccernomics 2006 study, which they have prepared – both for education and enjoyment – for the third time."

In this study the good people at ABN AMRO have also projected a possible outcome of the countries that will reach the semi-finals (see image). Apparently, Portugal is not part of the lot ... err, well we'll see about that (laughs).

MR. TIPPING POINT

Malcom Gladwell, Mr. "Tipping Point" has made his debute on the blogo-sphere.

Malcom, forward thinker, talented story-teller, gifted opinion maker and recently recognized as one of the "Top 100 Most Influential People" by Time magazine ... has now his own blog.

Well worth having a look, here.

DISRUPTION ROOM

At TBWA\Chiat\Day, NY you can now find a much-anticipated and über cool "Disruption Room".

Ergonomically designed for hosting "Disruption Day" events, the space contains a general session room with three adjacent breakout rooms (appropriately named the Convention, Disruption and Vision rooms).

CLIPPING OF THE DAY

Leandro Alvarez, CD and President of TBWA\Lisboa talks about the agency's growth between 2004 and 2005.

Apparently we're on 7th place in the top10 ranking of "media buying investment".
(this one, we had to ask our CFO for the correct term)

in Meios&Publicidade, 10th of Feb. 2006.

MORE THAN A BEAUTIFUL WORD

Quite interesting last week’s Fortune magazine article on Steve Jobs, CEO of Apple one of TBWA’s oldest client in L.A.

Even more interesting is to learn that the word "disruption" coined by Jean-Marie Dru as TBWA's creative and strategic leitmotif is more than a buzzword in a manager or a executive's mouth. Steve Jobs will tell you that.

"PRASING THE COMPETITION"

Nuno Markl a well-known portuguese radio DJ and TV presenter has given us
recent personal compliments on our creative work for RFM radio, despite the fact
he works for the competition.

Cheers Nuno for the recognition and "fair-play" :)

"THE BATTLE OF ALL BATTLES"

The great roman Flavius Vegetius used to say: "If you want peace, prepare for war".
Therefore, being nominated for "Best Ad Agency Ad Blog" and competing against heavy ammunition such as Wieden + Kennedy London, Influx Insights et cetera ... we're recruting votes here.

Cheers,
El Comandante

CLIPPING OF THE DAY

TBWA's "Eurovision: a New Vision for Old Europe" was quoted today in Jornal de Negócios, a major portuguese business newspaper. The article contains 2 full-pages of the study with quotes from TBWA\Lisbon planning department. Great, we say!

COOLEST GADGETS

A box that converts old tapes or LPs into digital files; a dock connector that transmits a signal via FM radio to your iPod; a bag with a three built-in solar panels great to charge your PDA, MP3 player or cell phone ... what do they all have in common? According to Fast Company magazine, these are some of the most interesting and most useful gadgets that appeared in the market this year.

WELCOME TO OUR FAMILY

EL OJO 2005

Some fresh news from Portugal:
TBWA\Lisbon was recognized as portuguese "Agency of the Year" at the 2005 edition of El Ojo IberoAmerica, held this week in Buenos Aires, Argentina.

IKEA (our client) was also awarded the prize "Advertiser of the Year".

Pretty cool, we say!

GUNN REPORT 2005

"Freshly baked":
TBWA\Worldwide was ranked as the most awarded network in 2005 by the Gunn Report.

EFFIE(CTIVENESS)

Taken from Paul Bainsfair (Chairman TBWA\UK Group) weekly newsletter:

"The TBWA\ network walked away with four awards – 2 Gold Euro EFFIES for the Apple iPod campaign (best in category and overall Best Brand Integration), 1 Gold Euro EFFIE for Adidas (best in Leisure category), and 1 Bronze Euro EFFIE for NIVEA Sun (Health and Beauty category).

This represents a wonderful achievement, as measuring the effectiveness of any product, including communication, is the truest and toughest test to pass. These awards reward advertising effectiveness by judging creative solutions and communications strategies against the business results they deliver for clients. Hence our campaign passed their toughest test with aplomb."

WOMEN AND OVER 45S: A MISSED TARGET

"Over 45s and women a missed opportunity for consumer technology vendors"

According to the latest MORI research into consumer technology, commissioned by European technology public relations consultancy Hotwire - Consumer technologies (MP3 players, personal video recorders, digital TV and VoIP) will not reach their full market potential until vendors can successfully engage with women and the over 45s.

In the same report, they state that: "vendors of must focus on product design and ease of use, and not over complicate their offerings with unnecessary features".

A DISRUPTIVE IDEA

"Are dress codes key to global warming?"

NEXT MONTH!

TRAVELLING VODKA

"What if you used the product to share a unique moment in time with your target audience?"

When and where your message is delivered is often the difference between being noticed or not. The Absolut team proved you don’t need a big budget to beat the clutter.

Schiphol Airport passengers waiting at baggage claim were greeted with opened boxes of vodka passing around the carousel. The message was simple yet cheeky. Lead agency TBWA\Paris made exhausted passengers appreciate the moment by positioning Absolut as “the traveler’s soul-mate”.

Absolut Temptation’s immediate impact was evident in many weary smiles and chuckles. Originally a “oneoff,” the client has asked TBWA\Paris to explore repeating the idea in other airports.

BUZZ Nº12

The most recent edition of TBWA\Buzz (the newsletter from TBWA France) is already available
online and in PDF format here.

SOLIDARITY

ROARRR ... MAKES THE LION

All the Lions won by TBWA Worldwide >> cortesy of Advertising Age

IKEA SHORTLISTED IN CANNES

Pretending to have been working all night? Avoiding the wedding party just to escape earlier to your newly refurnished IKEA house? Maybe you're becoming a homeaholic!

Check out the films we did for IKEA (shortlisted today at Cannes), here:
---- "Wedding"
---- "All night"

"CANNES CONTENDERS"

[Click to enlarge]

Great! We were shortlisted on the recent "Cannes Contenders" edition published by Shots.

Check out our IKEA "Wedding" film ------- here.

CLIO AWARDS 2005

"Agency Network of the Year"
TBWA\ Worldwide

"SHOTS IN PORTUGAL"

Shots Magazine (London) checking out advertising in Portugal.
Seen here, creatives from TBWA\LISBOA with their reporter.

COPY OF THE YEAR

Congratulations João Castanho, "Copywriter of the year" - 7º Festival of the Creative Club of Portugal.

DISRUPTION DAY MADRID

IT'S GOOD TO WORK AT OMNICOM

Omnicom Group, the biggest global communications group, of which the TBWA network is part, was ranked by Fortune Magazine as America's most admired company and the one with the most talented employees in the advertising industry.

"HELLO TOMORROW"

Adidas 1 "Hello Tomorrow". Click in one of the above images to see this recent Adidas campaign created by our colleagues at TBWA\Chiat\Day (S. Francisco). With Spike Jonze's direction and Karen O's voice (Yeah Yeah Yeahs' frontwoman).

WHEN THE MEDIUM IS THE MESSAGE (AGAIN)

What happens when the German pale beige taxis get "tanned" with NIVEA Sun self-tanning lotion? We have a great moment of disruption, thanks to TBWA\Germany.

SCHHH ... IT'S A SECRET

[Click on image to enlarge]

"Wines of Portugal. The best kept secret in Europe."

A couple of months ago ViniPortugal, an interprofessional association responsible for the promotion of portuguese wines, choosed TBWA\LISBOA as its partner to help raising the awareness of Portuguese wines in the American, English and German markets. Above you can see some of the campaign prints being aired this week.

GOOD NEWS

TBWA\Worldwide was awarded “Global Agency Network of the Year” by Advertising Age.

As Jean-Marie Dru observes: "This is a big event and an important milestone in the life of the network".

TBWA\ WITH THE TSUNAMI VICTIMS

Jean Marie-Dru Thursday newsletter:

"Our thoughts are with all those whose lives have been affected by the tsunami disaster in South Asia and East Africa.

When a tragedy of this magnitude occurs, it is only natural to want to help and yet feel helpless at the same time. For those who wish to reach out, we encourage you to go to the following CNN.com link, where you can find a list of international aid organizations currently able to accept contributions"

"FUTUROLOGY": IDEAS & INNOVATIONS IN 2005

Synopsis:
The future will always be an attraction, an invention of the human being. But the future is also a continuation of what we're doing now - today, therefore here's a glimpse of some ideas, trends and innovations that are marking our present and will influence our future ... starting next year.

Check them out:
Trend Watching | Fast Company "Fast Forward 2005" | PSFK "2005 Trends" | Inc. Magazine "5 Trends"
Influx Insights "Crystal ball gazing-predictions for 05" | Red Herring's 2005 Technology Trends
Into the Storm "How to be Trendy" | Seth Godin's "Five years from now"

IKEA IN SHOTS

[ Click in image to read ]

"Ads for IKEA have reached lofty creative heights in such countries such as the UK and America - but now Portugal has joined their ranks."

[ in the latest edition (nº 86) of Shots Magazine ]

It's difficult to hide our pride when our work, dedication and creativity is recognized like this :)

TMN DIX

TMN (Portuguese mobile operator and our client) has just launched a new mobile phone with innovative features for blind people. The TMN DIX pack developed by our Design team is in Braille.

"TANK BOYS"

Paulo Afonso (Art director) and Tiago Viegas (Copywriter) recently joined our creative team. They worked before at BBDO Portugal.

Welcome to our "headquarters".

DE BONO IN PORTUGAL

"Creativity involves breaking out of established patterns in order to look at things in a different way."
- Edward de Bono

What?
Edward de Bono conference on the 11th of November in Lisbon, part of the Design Briefing\Millennium BCP 2004 Awards.

TBWA\ WHAT'S UP?

Buzz is a really interesting \ cool online newsletter published by TBWA\France, with news, profiles and creative work from around TBWA\network.

Well worth checking out.

PUTTING YOURSELF ON YOUR SON'S SHOES

“Be your son for a day” is the invitation we make to all parents in our new campaign for TMN (Portugal's incumbent mobile operator).

"The advertising idea":

"Be your son for a day" challenges the conventional and widely accepted idea that the youngsters don't need a mobile phone. We might think that children know less about new technology than we do, but in reality they're much more savy than we give them credit for.

[ Click on image ]