EUROSAVERS FROM McDONALD'S
Click to see "Library". Click to see "Friends".
While price remains the focal point (but treated in a more discrete way than previous editions), the main concern when developing this campaign was to create a bond with teenagers by showing situations in which they’d feel reflected.
Starting by acknowledging that Eurosaver is a platform that is “always there for you” (it is a permanent range) at a friendly price, this led TBWA\Portugal and McDonald’s to search what this really meant to teenagers. In reality, Eurosaver allows teenagers, who tend to have short financial resources, to spend less money on good food so that they can use it in stuff they really love such as music, concerts, clothes, games, etc. This belief became the insight that has motivated the current campaign.
Thus, the idea behind this campaign is that “it’s all for one Euro and nothing else matters”. As so, TBWA\Lisboa has developed several situations were you can see teens having a dialog being the product the subject of discussion. The tone chosen is humorous with a special type of humor that makes sense to Portuguese teens trough a well-known group of humorists in Portugal.
TV Translations
"Library"
FRIEND1 (with a greedy look, preparing to take one Chicken McNugget): Great, Chicken McNuggets. May I…
FRIEND2 (removing the box out of his friend arm’s length): One Euro.
FRIEND1 (trying again): But I just…
FRIEND2 (interrupting): One Euro
FRIEND1 (insisting): What If I…
FRIEND2 (and again): One Euro
FRIEND1 (insisting): But…
FRIEND2 (and again): One Euro
FRIEND1 (trying one last shot): So…
FRIEND2 (and again): One Euro
FRIEND1 (waiting a little, then changing the strategy): ...can you spare me one Euro?
VO: McDonald’s Eurosaver: it’s all for one Euro and nothing else matters. Seven wonderful products for just one Euro each.
"Friends"
Friend1: Just tell me something: if both apple pies cost you one Euro…
Friend2 (eating): Hmmm…
Friend1: and we are two…
Friend2 (still eating): Hmm…
Friend1: and the Euro was mine…
Friend2 (still eating): Hmm-hmm…
Friend1: ... why I’m I not eating anything?
Friend2 (finishing eating): ...... Sorry, I was never good at mathematics…
VO: McDonald’s Eurosaver: it’s all for one Euro and nothing else matters. Seven wonderful products for just one Euro each.
GREETINGS FROM PARVÓNIA II
This is the second film of our 2008 Media Markt Campaign. The boy scouts don't like it. We hope you enjoy it.
GREETINGS FROM PARVÓNIA
TBWA's first TV campaign for Media Markt is reaching the media today. The main characters are from a country called Parvónia (Dunbonia in a free translation). These people are really dumb and simply can't understand or enjoy the variety and low prices from Media Markt.
GET DA WEASEL
TMN is launching its mobile music store with the latest single of hip hop superstars Da Weasel. This single will only be avaiable through TMN's mobile phones, in an association with EMI. Click here to see the ad.
IN LINE WITH McDONALD'S
Over a million prizes are waiting for the portuguese McD's consumers. It's the third time the Monopoly promo will run in Portugal and Ronald & Co. are looking forward to a zillion visits. If you have to wait a little longer for you Big Mac don't bother. It could be your lucky day. Click here to see the ad.
GARY WHAT ARE YOU DOING?
[Click to see the film]
Title: "Wash"
Client: Sony PlayStation 2
Agency: TBWA\Chiat\Day, LA
WHEN YOUR DOG IS MOCKED BY CATS
"Perhaps it's time to turn to Pedigree light dog food."
by TBWA\Paris
COLLATERAL SMOKE
[Click to see it bigger]
"Only 15% of cigarette smoke is inhaled, the rest lingers in the air."
"HI. IM GISELLE BÜNDCHEN."
Click above to see Giselle Bündchen, pardon the film or watch it directly on YouTube.
IKEA "MOONWALKER"
Looks like Michael Jackson dancing, but he's not.
Check out our friendly IKEA instructions helper doing some moves here.
PSP PASSPORT
[Click on the images to watch the film or mouse right click and "save target as"]
"The adventure starts here." -- New ad campaign from TBWA\London for Sony's PSP interactive travel guides.
NANO COLORS
[Film download - click mouse right button on images - "save target as"]
New Apple iPod Nano campaign. Criativity by TBWA\Chiat\Day.
watch the film here.
"LOVER BOY"
[To download the film, mouse right button and "save target as"]
"Use your head like our customers do and get in love with our prices."
Watch our new TV spot directly on YouTube or via Video Google.
HAPPY ENDINGS
[Click on the images to see the film]
"What happens when the used packaging goes to the recycling bin?"
New campaign for Sociedade Ponto Verde (the portuguese entity responsible for promoting recycling habits).
You can also see the film "School theatre" here or in YouTube.
"WEDDING ALBUM"
Here's our new IKEA TV spot directed by Academy Films, UK.
To download the film -- mouse right button over images and "save target as". Or just watch it on Video Google or YouTube.
"THE JOY OF EATING"
We know that product and service categories most of the times are slaves of marketing and communication conventions. This is particularly true for "fast-moving consumer goods" whose advertising is overloaded with benefits, reasons why, demos, product shots and heavy editing.
"The Joy of Eating" -- Is the new creative and strategic concept developed by TBWA\Chiat\Day L.A. for Sara Lee Food. In a simpler manner it celebrates the emotional link people have in the experience and pleasure of eating.
"CUT THE CRAP"
Advertising campaign from TBWA\France for Absolut Cut.
Valentine \ Office \ Birthday
Don't forget to see the other films here.
THAI CREATIVE DELICACY
Probably 3 of the funniest films you'll ever see spreaded on Video Google or YouTube.
by Creative Juice\G1 TBWA, Bangkok
UNIVERSAL LANGUAGE
PlayStation promo
"If for your Dad - Stuart Little, Dog's Life, Sly and Eye Toy - is some kind of weird language,
then speak to him in a manner he understands: 19,99 Eur."
"THE BIG TRIP"
[Click on image to see the spot or watch it here]
"Get the pics and take the trip."
TMN promo: 4 friends + 400 MMS = 4 trips
"USE YOUR HEAD"
[Click here to see the "Monty Pitesque" character that looks like our art director Paulo Afonso]
Don't forget that even in the Summer there's always a Minipreço near you.
"THE WORST GOAL"
[Click on image to see the film or watch it here]
A decade ago Rui Costa, then playing for the italian football club Fiorentina scored the worst goal of his life against a Benfica. A goal that made him cry in the pitch live on TV.
Ten years after and now playing for Benfica he recalls it again. Once a whole-hearted Benfica supporter, always ...
"DUSTY"
[Click on image to watch the film or see it here]
New tv campaign from TBWA\Chiat\Day with actor Will Ferrel for Spring Nextel telecom.
YOUNG CREATIVES
"Help them to find each other on the war."
"Gold" Young Creatives || TBWA\Warszawa|| Cannes Lions 2006
PC vs MAC (Cont.)
: : : : : : : : : : : : "Touch Me" : : : : : : : : : : : : : : : : : : : "Pie Chart" : : : : : : : : : : : : : : : : : : : "Out of Box" : : : : : : : : : : : : :
"ADIDAS FRESCO"
by TBWA\Germany
Covering the ceiling of the main lobby of Cologne central train station, almost 9,000 square feet, is a fresco created TBWA\ Germany that will become for football fans what the ceiling of the Sistine Chapel is for the admirers of Michelangelo.
The artwork for the fresco, created by Felix Reidenbach, took almost 40 days to complete – approximately four days for each of the 10 superstars included.
APPETITE
"When the National team is the first passion, there's nothing wrong in being the second."
... McDonald's will always be there after the game.
Watch here or click in one of the images above.
THE 12th PLAYER
Who ever created football, created with a 12th player ... the fans.
Watch the film here or click in one of the images above to download the spot.
USE YOUR HEAD
"Use your head. Go to Minipreço."
Karina Castro from Palmeiras football club (Brazil) shows us how to use literally our head.
Here.
NISSAN NOTE
"Because there's no biggest adventure than having kids."
Our new campaign for new Nissan Note.
POLAROIDS & PANORAMAS
P a u l S c h i e k :: Here's an interesting way of creating new images and meanings with Polaroids pictures. Art directors love this sort of "things" :-)
A VERY DIFERENT PLASTER
Hansaplast Liquid Protect:
- The birth of the new generation plaster;
- The plaster that stops bleeding (and strikes down Dracula);
- The acrobat plaster that gets into the smnallest spots;
- The waterproof plaster that sings in the rain.
by TBWA\Paris
"LIFE TAKES VISA"
"Life takes a lot of things"
"Life Takes Exploration"
"Life Takes Perspective"
"Life Takes Determination"
"Life Takes Curiosity"
...
"Life takes Visa"
More can be found ---------------- here.
"USE YOUR HEAD"
"Use your head. Buy at Minipreço." --- is the claim / concept of our new campaign for Minipreço (discount store part of Carrefour retail chain).
Don't miss the first TV spot, here.
"SPREAD THE MESSAGE"
[Click on image to see the film, or "save target as" mouse right button]
It's a secret, so spread the word ... TMN (mobile operator) is giving SMS for free.
"CRIME DETERRENT"
[Click on image to view film, or right button "save target as"]
Sprint "Locker Room" from TBWA\Chiat\Day, NY was one of the funniest tv spots (err we think) that run during the famous Super Bowl break.
ADIDAS: "BE THE BALL"
[Click on to see the film]
The new TBWA\New Zeland's advertisement for Adidas Official Ball
of the 2006 FIFA World Cup Germany.
ABSOLUT METROPOLIS
As part of a worldwide advertising project, TBWA\Paris has searched the streets of
Tokyo to select 11 of the most striking individuals, to express themselves through their
fashion creations, taking inspiration from the famous Absolut bottle.
This campaign, called Absolut Metropolis, was produced under the creative direction
of Sebastien Vacherot, with photography by Nadav Kander, allowing the brand to break
into a new scene.
"VERSION HOMME"
"Excessive reading of Homme may cause personality disorders."
by TBWA\El Alj & Partners, Casablanca
"THINK BIGGER"
[Click to view the film; or "Save target as" to download it]
Nissan Pickup "Drive Thru", "Parking Meter"
by TBWA\Germany
"GET SOME ICE"
[Click to view the film; or "Save target as" to download it]
"Slap, slap, slap, slap ..." --- Say whatever it comes to your mind, with the most recent promotion from TMN (Portuguese mobile operator).
HONEST MISTAKES
Above you can see two films we made for SPV, an association responsible for promoting packaging
recycling habits and pro-environment awareness in the Portuguese people.
The films are basically spontaneous mistakes made by kids during the shooting scenes:
"Hmm what do I need to say?"; "Are you shooting already?"; "I forgot the line. Think, think." and so on.
The same kind of questioning and "natural mistakes", people make when trying to recycle diferent types of packaging.
Audience "good-will" was our brief goal.
ROSA PARKS
Using the "Think Different" concept, Apple payed a recent tribute to Rosa Parks who died last week.
RFM RADIO PRESS
"Happiness is in the air."
"The great songs are in the air"
"The good vibes are in the air."
THE GREAT SONGS ...
[To view the film - right click over images - and "save target as"]
... are in the air with radio RFM.
TMN "BACKUP": THE CAMPAIGN
[Click right button - "Save as" to your desktop to download the film]
"You don't need to lose your head, just because you lost your cellphone."
Here's one of our most recent campaigns we did for TMN (Portuguese mobile operator) and their "Backup service".
"ADIDAS. IMPOSSIBLE FIELD"
[Click to see the film]
Great campaign from 180 Amsterdam\TBWA with Becks et al.
TRAVELLING VODKA
"What if you used the product to share a unique moment in time with your target audience?"
When and where your message is delivered is often the difference between being noticed or not. The Absolut team proved you don’t need a big budget to beat the clutter.
Schiphol Airport passengers waiting at baggage claim were greeted with opened boxes of vodka passing around the carousel. The message was simple yet cheeky. Lead agency TBWA\Paris made exhausted passengers appreciate the moment by positioning Absolut as “the traveler’s soul-mate”.
Absolut Temptation’s immediate impact was evident in many weary smiles and chuckles. Originally a “oneoff,” the client has asked TBWA\Paris to explore repeating the idea in other airports.
"FOR THE BROTHERS & SISTERS"
[Click to see the film]
The brief:
TMN Summer 2005 promo - "Good and cheap cellular phones".
The role of advertising:
Convey to the consumer the idea that this promotion is a great opportunity for them to get "rid of the old mobile phone", "change for a better one" without using a hard-selling tone. Engage, entertain the audience, get them to sing ... hell, it's Summer and the sun is shinning!
A possible insight:
People always tend (err at least the portuguese consumer) to make up all sort of excuses in order to justify their need to purchase a new mobile phone. What if these people, besides the "appealing low prices" didn't need to invent excuses and assumed that what they really wanted is a decent mobile phone ... a not a crappy one?
Creative idea:
"Don't want a rasca, man." (rasca means crappy in portuguese)
The jingle:
SO EASY TO "PEEL" IT OFF ...
Silver Lion, Cannes 2005 | Envirodri Stain Remover | TBWA\THAILAND
"FEAR AND TERROR"
"Doom insect spray. It's what insects fear most"
Silver Lion, Cannes 2005, TBWA\Hunt\Lascaris
"GRAND PRIX" PRINT
TBWA\Paris was awarded with the "Grand Prix" (print category) at Cannes with a campaign against music piracy for EMI.
"MIRACULOUS DIET"
[Click to see the film]
"Super Diet. Loose 20Kg in one week!"
Client: Minipreço (discount store part of the Carrefour Group)
Advertising idea: No one's smarter than a Minipreço client.
"DANCE PARTY"
[Click in any of the above images to see the film ... and dance if you want]
"Dance Party" | Nextel
» TBWA\Chiat\Day
Silver Pencil
» D&AD 2005
"PROTECT YOURSELF"
"Sans preservatif, c'est avec le sida que vous faites l'amour. Protégez-vouz."
Campaign for AIDS prevention - TBWA\Paris.
PSP
[Click in any image to see the TV spot]
And here's the brand new commercial from our colleagues at TBWA\Chiat\Day for PSP - Sony's PlayStation new portable game console.
"WANNA' RIDE?"
[Click to watch the film]
A short-experimental movie by our creative trainee team: José Diogo (copywriter) and Sérgio Alves (art director). Because, as someone already said, there's life beyond commercials.
TAKE A DIVE IN THE SWIMMING POOL
"Swimming Pool" - It's not a movie from Fraçois Ozon, but the title of our recent TV commercial for IKEA Summer 2005.
NISSAN BY NIGHT
Your local Nissan dealer will be open after hours, between the 11th and 17th of April.
"TUNE YOUR INSTRUMENT"
[TMN Garage Sessions - WC poster]
"HELLO TOMORROW"
Adidas 1 "Hello Tomorrow". Click in one of the above images to see this recent Adidas campaign created by our colleagues at TBWA\Chiat\Day (S. Francisco). With Spike Jonze's direction and Karen O's voice (Yeah Yeah Yeahs' frontwoman).
"BLUE BOX"
[Click on image]
"The blue side of life."
Here's a recent print campaign we did for Caixa Azul, a Portuguese bank with financial services for the affluent segment.
IKEA CARD 3x
This is a recent print work we did for IKEA's credit card, and basically says: "Pay everything in 3x without interest rates".
WHEN THE MEDIUM IS THE MESSAGE (AGAIN)
What happens when the German pale beige taxis get "tanned" with NIVEA Sun self-tanning lotion? We have a great moment of disruption, thanks to TBWA\Germany.
WELL "WRAPPED" UP
Following our TV "Special Rooms IKEA" campaign, here's an example of what we did using the streets.
"ANTI-FAKE SERIES"
"Fake hurts real. Imitations are poorly made, giving you no protection."
Great Adidas campaign developed by our colleagues at TBWA\Santiago Mangada Puno (Philippines).
IKEA: "SPEND MORE TIME IN YOUR ROOM"
Click in one of the images to see our "Parrot" TV spot.
SCHHH ... IT'S A SECRET
[Click on image to enlarge]
"Wines of Portugal. The best kept secret in Europe."
A couple of months ago ViniPortugal, an interprofessional association responsible for the promotion of portuguese wines, choosed TBWA\LISBOA as its partner to help raising the awareness of Portuguese wines in the American, English and German markets. Above you can see some of the campaign prints being aired this week.
"THE CAVE ALLEGORY"
"It's natural. People are always afraid of what they don't know well."
Here's some video-frames from a recent ad we shoot for TMN (Portugal's mobile operator leader) regarding their new biling plan offer.
YOUR PHOTOS IN "GOOD HANDS"
[Click on images to enlarge]
Picto: "Don't Let a Bad Photographer Kill Your Ad."
This was a "killer ad" we made for Picto - a Portuguese photography studio.
IKEA IN SHOTS
[ Click in image to read ]
"Ads for IKEA have reached lofty creative heights in such countries such as the UK and America - but now Portugal has joined their ranks."
[ in the latest edition (nº 86) of Shots Magazine ]
It's difficult to hide our pride when our work, dedication and creativity is recognized like this :)
"HENDRIX FOREVER"
"Old Lady" - Bic Permanent Marker
Cool print Ad from our colleagues at TBWA\Paris (awarded today with Gold at the Eurobest).
BE "KIND" WITH SANTA THIS YEAR
[Click on image to increase]
IKEA Gift-Vouchers: "Even Santa Claus appreciates them"
RED CARPET ... FOR "ESPECIAL" TRAINEES
"Trainees are welcome"
This red "carpet" poster was used as part of IKEA's recruitment effort in local Universities.
It was set side by side with regular job offers from other companies.
FLASHBACK: NOKIA MIMO FM
"Get tuned wherever you are."
dEtails:
[ Creative dir: Leandro Alvarez | Copywriter: João Ribeiro
[ Art dir: Gezo Marques | Brand dir: Miguel Gonçalves
SINTRA TOY MUSEUM
[ Click on first images to enlarge ]
"From the time, toys were toys"
dEtails:
[ Creative dir: Leandro Alvarez | Copywriter: João Ribeiro
[ Art dir: Gezo Marques | Photo: Francisco Prata - Picto
[ Client: Museu do Brinquedo
NETWORK CREATIVITY
"As real as it gets."
It's the signature of the ad campaign created by our colleagues at TBWA\Singapore for Sphere Action Figures, a company that makes incredible realistic action figure toys.
This campaign was awarded with a Gold Lion at Cannes 2004, Gold Pencil at The One Show 2004 and was even awarded with the best picture and best ad at the Asian-Pacific Festival.
"UHHH ... YEP"
[ Click on image to see film ]
Friend 1: "Have you seen the trailer of iRobot?"
Friend 2: "Uhhh ... yep"
Friend 2: "And you, have you bought the tickets for the concert on Saturday?"
Friend 1: "Uhhh ... yep"
Brand: : TMN (Portugal's telecom operator leader)
Product\service: 3G broadband access
Communication objectives: Showing the benefits of TMN's broadband access (simplicity and high-speed) by fitting them into ordinary situations.
Tag line: "Now any place is a net place."
Etic: Art & Communication School
"Be Born Again"
Take a Cinema & Video | Multimedia | Web Design degree at Etic.
IKEA 2005
"Now everybody will want to stay home and not go out for anything."
In the “kick-off” TV campaign we made for IKEA (last June) we dramatized situations were people wanted to escape home or go straight to the newly opened IKEA store in Portugal. The tagline: "IKEA. For homeaholics"
In this “2005 Catalogue” follow up campaign, we witness some “homeaholics” already enjoying their newly refurnished IKEA houses.
THE TV SPOTS
[Click on the images to see the films]
Not even a "fire alarm" or a "ghost" will make you want to get out of your house.
MAKING THE DIFFERENCE ...
"Faster. Higher. Stronger. Inside."
Getting a ride on this Summer's Olympic Games we developed the above press campaign + a TV spot for Special Olympics.
TV Synopsis
[ We see a young mentaly disabled man doing some body building
exercises. Despite the fact he doesn't possess an athlete's body, he's more than capable of overcoming the effort. A super says "Faster, Higher and Stronger. Inside" ]
VOLVO S60: "NEW LINES"
[ Click on image ]
"Now with more sporty lines."
This is our new press campaign for the Volvo S60.
Now with a sporty "face lift".
MORE THAN PLAYING MUSIC ...
"Playing music that touches people."
This is the signature of RFM radio summer campaign.
More than themes and musical genres RFM knows that the songs played will triger different feelings and emotions on its audience (as the images show).
September 2011
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