"GLOBAL AGENCY OF THE YEAR"

ADWEEK has selected TBWA as "Global Agency of the Year".
According to the magazine: "The Network has pulled together to post impressive growth and produce stellar creative.

XMAS PARTY 2006

MEDIA ARTS LAB

"What if planners and creatives worked within clear sight of each other? What if the digital guys sat alongside the 'old media' folks? What if agency employees could create the things they conceive without leaving the building?"

Read the rest of the article published on Advertising Age.

A WHOLE DIFFERENT SOUND

NEW TBWA PORTAL

My TBWA the new intranet portal built with blogs and wikis is already available for the contentment of all TBWA\Worldwide staff :)

"MyTBWA"

TBlogWA's DNA

What's the DNA of you blog or site? Find out here.

MOMENT OF THE DAY

MOMENT OF THE DAY

Today we have music in the neighborhood.

MOMENT OF THE DAY (and what a moment)

Our colleague and designer Andreia Oliveira, has been a naughty girl recently. Therefore and because it's her birthday tomorrow we played a prank on her ... we leave the rest to your imagination!!

(the rest of the pictures are x-rated)

CAKE OF THE DAY

Today Maggie (account dir.) brought us some yummy chocolate ginger cake.
We're "really spoilt" at TBWA\Lisbon, aren't we?

MERRY X-MAS EVERYBODY

MOMENT OF THE DAY

"Christmas lights"

MOMENT OF THE DAY

"W.I.P."

TBWA.COM

MOMENT OF THE DAY

"TBWA\LISBOA smoke-free agency of the year"
We now have an official "Smokers lounge" room. Oh yeah!

MOMENT OF THE DAY

Protestants united:
"No more briefs today"

MOMENT OF THE DAY

Friday evening, it's 7:42pm. The weekend is near. We're quite cheerful.

TODAY WE WERE "ECLIPSED"

MOMENT OF THE DAY

Changing rooms at the creative department. Tomorrow it's the planning department's turn.

PROF. CARAGO@TBWA

Having arrived recently from Brazil, where he worked at Ogilvy and Leo Burnett in S. Paulo, Hugo Veiga (AKA Prof. Carago) is joining our team as a copywriter. His "powers" are very welcome.

MOMENT OF THE DAY

Matinée spent looking at GRP's and awareness tracking indexes.

THE 5TH FLOOR CREW

The "5th floor crew".
The place where all our creatives and designers at TBWA\Lisbon live in harmony.
In the 6th floor you will find a different "breed": accounts, planners and finance people.

MOMENT OF THE DAY

[Click to see it bigger]

Some of the "stuff" you will find hanging around in our creatives room: Church "God is Love" flyer and ... hmmm a big rope.

MOMENT OF THE DAY

"Summer party at TBWA\Lisboa"

Summer season ... most of the agencies in Portugal are holding their Summer parties in the beach. Here at TBWA we also got a Summer party: we gathered around people from the different departments, bought some "colas", beer and crips and spent a matiné watching and deconstructing all the films awarded this year at Cannes. Nice isn't it?

BUZZ Nº12

The most recent edition of TBWA\Buzz (the newsletter from TBWA France) is already available
online and in PDF format here.

#2 POSTCARD

#2 "Never do a job you don't believe in"

"Postcard collection" --- courtesy of our designers.

"CANNES CONTENDERS"

[Click to enlarge]

Great! We were shortlisted on the recent "Cannes Contenders" edition published by Shots.

Check out our IKEA "Wedding" film ------- here.

MOMENT OF THE DAY

"Quinito" and "Pimpinha", our art-finalists, also as known as "the marathon riders" (they'll get this joke).

"DING-DONG"

Ding-Dong ... we got a Bronze Bell this year at the 6th International Advertising Festival in Portuguese Language with the TV spot "Fire" for IKEA. Let the bells toll again next year.

"SHOTS IN PORTUGAL"

Shots Magazine (London) checking out advertising in Portugal.
Seen here, creatives from TBWA\LISBOA with their reporter.

MOMENT OF THE DAY

Multi-tasking creatives: They even fix window-shutters.

POST-CAMPAIGN "DECONSTRUCTION"

Getting feedback from the "marketplace" in our cafeteria.

INPUT \ OUTPUT

United minds in search for good ideas (with baked cookies on the table).

"LET US TELL YOU A STORY"

"What’s the future of business after the information age? It won’t be the latest technology or newest product, but the story behind the product ... The company with the best story wins " - Rolf Jensen, "Dream Society"

MOMENT OF THE DAY

tODAY we had a belated Christmas raffle.

APHORISM #2

Aphorism #2: "A strong brand never skips the training sessions."

At TBWA\LISBON we have the right equipment to keep your brand always "fit".

5.4 ON RICHTER SCALE

... But we're still standing!

(Portugal was a little bit "shaken" yesterday).

IKEA IN SHOTS

[ Click in image to read ]

"Ads for IKEA have reached lofty creative heights in such countries such as the UK and America - but now Portugal has joined their ranks."

[ in the latest edition (nº 86) of Shots Magazine ]

It's difficult to hide our pride when our work, dedication and creativity is recognized like this :)

TBWA\EPG SHORTLISTED IN EUROBEST

"Some stories are written to last. Others aren't. Bic since 1950."

"Berlin Wall" copy: "1950 - First anniversary of the formation of the German Democratic Republic. First anniversary of the formation of the Federal Republic of Germany. 1952 - Closure of teh frontier between the two Germanys. 1961 - Construction of the Berlin Wall. 1989 - Fall of the Berlin Wall. 1990 - Reunification of Germany."

"Apartheid" copy: "1950 - Second anniversary of oficial Apartheid in South Africa. 1963 - The main leaders of the black resistance are condemned to life imprisonment. 1990 - The main leaders of the black resistance are set free after years of public pressure. 1992 - Oficial abolition of Apartheid."

SNAPSHOT OF THE DAY

They're out there ... in our creative department.

MOMENT OF THE DAY

[ Here's our Design team ...

TBWA\EPG in ADLAND'S SPOTLIGHT SERIES

AdLand has a new and (pretty cool) monthly spotlight series. We were invited to talk a little a bit and show some of our work.

"This month in our spotlight on series we have chatted a bit with Leandro Alvarez , the Creative Director of TBWA portugal, and a few of his collegues ..."

Cheers guys!!

LOOKING AT "EL OJO"

TBWA\EPG Portugal was awarded with 3 "Ojos" and IKEA was awarded silver in the "Best adverstiser" category on the 7th edition of the International Award El Ojo de Iberoamérica.

Recognized work
TV: "All nighter" | Brand: IKEA (launching campaign)
Print: "Pages" | Brand: Volvo S80
Print: "Birth" | Brand: Etic - Art & Communication School

About "El Ojo":
El Ojo de Iberoamérica Award aims at recognizing and honouring the Year-time Achievements, the Performance and the Best Works of the advertising agencies and professionals of Latin America and Iberia, who have helped to the development of the advertising as well as of their countries with a solid, continuous and innovating work, positioning this region among world advertising powers.

MOMENT OF THE DAY

Our skating sessions in the evening are a great break.

"THE INVASION OF THE ADVERTISING BLOGS"

Adland the online source for every global 'ad-grunt' has published a recent compilation of advertising blogs booming on the blogo-sphere.

We spotted this nice review about our blog:

"TBWA Portugal has their very own blog, anything from ads to office-gossip can be found here. Ads, agency news, and moment of the day videos are all worth checking out. They also have introduced an English version of the site, although it has fewer posts."

SILVER AND BRONZE

Silver and bronze ... that's what we got at the Festival de Publicidade em Língua Portuguesa (Worldwide Portuguese Language Ad Festival) last 23rd and 25th of September.

Here's our awarded work:
Poster | Bic | "Dictatorship"; "Berlin Wall"; "Apartheid" | SILVER
Press | Etic | "Be Born Again" | SILVER
Press | Volvo | S60 "Pages" | SILVER
Press | Volvo | S60 "Comas" | SILVER

TV | TMN | 3G Acess "Friends" | SILVER
TV | TMN | Siemens SL55 "Chins" | BRONZE
TV | IKEA | Launching Campaign | BRONZE
TV | TMN | "Talented";"Misters";"Forgotten";"Closer" | BRONZE

ONBOARD DIARY

Why a blog?

"Because all markets are conversations."

Because it's a spontaneous, interactive and democratic medium.
Because it's a great tool to manage knowledge and information.
Because it has the power to link people, link conversations, link ideas.

Welcome aboard.
Let's talk.

MOMENT OF THE DAY

"The 3 stooges"
Purvis (art director), Ribeiro (copywriter) and Kirkelis (art director) exchanging some ideas at the agency's cafeteria.

TBWA\EPG GETS "3" AT GRAMADO

TBWA\EPG Portugal won 3 prizes with the work below at the World Advertising Festival of Gramado - Paris Edition

Medium :: Campaign :: Brand

TV | "Bodybuilding" |Special Olympics
TV | "Benfica's Official Shirt" | Adidas
Magazine | "Magic" | Volvo S60

The 14th World Advertising Festival of Gramado, held place between the 11th and14th of June, and broke a public record, with more than 5 thousand people of 37 countries.