"DISRUPTING THE CONVERSATION"

"To gain advantage in this new era (the era of consumer-generated content) brands should start by asking different questions, such as (...) What would it take for brand owners to 'hand over' the care and feeding of their brands - confidently giving the audience full reign?"

Because all markets are conversations (and this is not just a nice aphorism for client to read) and because today, more than ever those "conversations" are being managed by the consumers ... check out this really interesting article from Laurie Coots TBWA\Worldwide published in HUB Magazine.