ONLINE SHOPPING

1. "Customers have different value drivers for different shopping occasions or missions"
2. "Shopping missions can evolve"
3. "Mood plays a major role in the shopping experience"
4. "Customers want convenience"

According to an IBM survey entitled "Driving successful
shopping occasions through deeper insights", customers often start by looking for items in a single product group, but end up buying items in other product groups as well (clothing, grocery, electronics); sometimes they purchase such additional items in specific patterns. Customers also place a high premium on ease of shopping, and are willing to embrace new in-store services and technologies that are relevant to their particular shopping needs.