APPETITE

"When the National team is the first passion, there's nothing wrong in being the second."

... McDonald's will always be there after the game.

Watch here or click in one of the images above.

THE 12th PLAYER

Who ever created football, created with a 12th player ... the fans.

Watch the film here or click in one of the images above to download the spot.

PS2

by TBWA\Paris

The poster "Head" was awarded recently with a Grand Clio in the print category.

AD QUOTE OF THE DAY

"Brands have become part of the fabric of our society.Brands create context about who we are and howwe live. And brands aren’t just articulated by their advertising any more; they’re articulated by everything they do. Every aspect of a brand that touches people defines that brand."

-- Lee Clow, Chairman and Chief Creative Officer of TBWA Worldwide

"BIG MAC ATTACK"

T-shirts like "Big Mac Attack" from McDonald's and DIC Entertainment Corp. are the new "must-have" item for all "fashionistas" currently in America, says the Wall Street Journal in a recent article.

The buzz is out there.

"SOCCERNOMICS"

[Click on image to see it bigger]

"The world economy will benefit most from an Italian victory at the football World Cup in June/July, according to ABN AMRO's economists in their Soccernomics 2006 study, which they have prepared – both for education and enjoyment – for the third time."

In this study the good people at ABN AMRO have also projected a possible outcome of the countries that will reach the semi-finals (see image). Apparently, Portugal is not part of the lot ... err, well we'll see about that (laughs).

I AM A MAC

The new Mac campaign from TBWA\Chiat\Day:

::: "Better"
::: "Viruses"
::: "Restarting"

ONLINE SHOPPING

1. "Customers have different value drivers for different shopping occasions or missions"
2. "Shopping missions can evolve"
3. "Mood plays a major role in the shopping experience"
4. "Customers want convenience"

According to an IBM survey entitled "Driving successful
shopping occasions through deeper insights", customers often start by looking for items in a single product group, but end up buying items in other product groups as well (clothing, grocery, electronics); sometimes they purchase such additional items in specific patterns. Customers also place a high premium on ease of shopping, and are willing to embrace new in-store services and technologies that are relevant to their particular shopping needs.

STAMPS WITH FLAVOR

TBWA\Germany in Hamburg was tasked with launching the Häagen-Dazs “Let your tongue travel” campaign.

So, in partnership with the Austrian Postal Service, they found a new medium. Together they produced a limited edition series of authentic postal stamps that featured original Häagen-Dazs artwork.

They then infused flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you licked the stamp, you actually tasted the flavor! For every 10 scoops of ice cream purchased, a book of stamps was distributed as part of a loyalty program.

Which meant consumers could experience other flavors, sans the extra calories.