"THE CONSUMER OF 2020"

Synopsis of a research study made by Bain & Company, published by Global Agenda Magazine 2005

Segmentation barrier:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."

Crossover categories:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."

New purchasing-behaviors:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."