CLIO AWARDS 2005

"Agency Network of the Year"
TBWA\ Worldwide

"SHOTS IN PORTUGAL"

Shots Magazine (London) checking out advertising in Portugal.
Seen here, creatives from TBWA\LISBOA with their reporter.

WELCOME TO TBWA\LISBON

Theodora Roussinova is our most recent TV crew member. After working at Euro RSCG Sofia and a brief trainee placement at Leo Burnett Lisboa, Theodora has joined our network.

ONE STORY A MONTH

PlayStation, McDonald's, Cup-a-Soup, Standard Bank, Whiskas ... these are some of "stories" or case studies - with insights, visions and levels of disruption applied - to which you can have access every month via email.

Go to "Disruption Stories" click on "subscribe", add your email address and email format (HTML or text) and it's done. Ready for mental consumption!!

"THE CONSUMER OF 2020"

Synopsis of a research study made by Bain & Company, published by Global Agenda Magazine 2005

Segmentation barrier:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."

Crossover categories:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."

New purchasing-behaviors:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."

COPY OF THE YEAR

Congratulations João Castanho, "Copywriter of the year" - 7º Festival of the Creative Club of Portugal.

"VERANO-TROPICAL-CHIC"

"For homeaholics"
Summer IKEA 2005
Our recent outdoor campaign.

"PROTECT YOURSELF"

"Sans preservatif, c'est avec le sida que vous faites l'amour. Protégez-vouz."
Campaign for AIDS prevention - TBWA\Paris.